The whole idea was borrowed from Kenneth Burke's notion of dramatism. 
Burke used drama as a metaphor for communication.
Humans act and this implies choice and freedom.
For Burke, language is symbolic action designed to induce cooperation.Language is never neutral, through symbolic action, you display your attitude about the subject.
Because we can never measure up to social norms...we experience guilt.We feel the need to symbolically rid ourselves of the guilt, so we go through a ritual of purification to gain redemption.
Language is the house of the negative. The house of morality.
Through Perspective by incongruity, we create representative anecdotes (metaphors).
Dramatism: Burke's metaphor for symbolic action/language. This metaphor is categorized through the use of the Pentad.
Pentad
As individuals we are "alienated," trapped, alone, inside the bone that surrounds our brain. We can overcome this only through the use of symbols. The goal of our actions on the stage is "identification."Identification: The attempt to get others, through language, to share our world view.
An appeal to identification is "Consubstantiality." Consubstantiality: The creation of the idea that you and the reader, listener, observer share (at least part) of your world views.
Motives: For Burke, motives are the final action
This school of thought began with Robert Bales' studies of small group communication.
He saw that group interactions often involved the telling of very dramatic stories in order to cause the group members to "converge." The stories, Bales called fantasy themes.
Ernest Bormann lifted this idea an applied it to text in general.
Fantasy Type: A repeated plot or fantasy that has been shared by the community at large.A stock scenario which carries inherent meaning.
Common American FTs include:
Fantasy Theme analysis is a kind of metacriticism in that it views the entire process of signification: practice, theory, and criticism as the object of analysis.
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